Fashion Business Diploma Program | LaSalle College Indonesia

Fashion Business Diploma

Fashion Business Diploma

This diploma program is designed to prepare the applicant to gain their career in fashion industry. It also stimulates creativity in business aspects of fashion. It involves imparting knowledge about global industry of fashion along with the fundamentals of creation and design of various fashion product.

This program combines analytical, strategic and creative dimensions as individuals develop on the practical skills and theory required in a local and an international context to market fashion product from clothing to accessories. You will study fashion merchandising, trend forecasting, textile, marketing, and management studies. At the end of the semester, the applicant will gain the opportunity to develop a fashion brand which will be market directly in department store or fashion bazaar.


The Bachelor Level (D4) in Fashion Merchandising can be completed in 3 year full-time study.

  • Research style and materials
  • Discover the history of fashion fascinated in fashion and love to pursue the business
  • Forecast future fashion trends
  • Analyze the fashion markets and product
  • Practice promotional, advertising and public relation activity
  • Creative visual presentation of merchandise
  • Administer a budget and oversee finances
  • Manage, train and motivate personnel
  • Fashion Merchandiser
  • Fashion Marketer (Fashion Promotion Specialist)
  • Fashion Coordinator
  • Fashion Editor
  • Brand Manager
  • Retail Store Manager (Boutique Manager)
  • Boutique Owner
  • Visual Display Artist
  • A workshop for visual presentation
  • A window display preparation area
  • A large drawing & illustration room
  • A garment window display area

Bachelor Level (D4)

Semester 1

  • Job Task Analysis in Fashion Industry
  • Computer Lab
  • Fashion Phenomena
  • Study & Analysis of Fibres and Textiles
  • Introduction to Fashion Marketing

Semester 2

  • Buying of Fashion Product
  • Fashion & Society
  • Textile Evaluation for a Fashion Product
  • Communication Mix Elements
  • Introduction to Accounting Principles
  • Negotiation Techniques

Semester 3

  • Marketing II: Case analysis
  • Visual Presentation Strategy
  • Environment & Consuming
  • Fashion Presentation Planning
  • Budgetary Planning

 Semester 4

  • Analysis of Factors Influencing the Fashion Industry
  • Store Layout
  • Private Label Development
  • Data Gathering & Analysis
  • Financial Management in Fashion Industry
  • Integration in the Workplace I

Semester 5

  • Approach to Planning
  • Stock Management
  • Private Label Management
  • Advertising and Promotional Activities Planning
  • Import – Export
  • Sales Management

Semester 6

  • Human Resource Management
  • Law, Regulations &Codification
  • Fashion Enterprise Project
  • Business Portfolio
  • Integration in the Workplace II