Color is a powerful tool in graphic design.
It can be used to attract attention, organize content, emphasize elements, evoke emotion and help a design look aesthetically pleasing. But what colors should be used? In order to choose the right colors and color combinations, it is important that designer have a basic understanding of color theory. Color theory is the study of color in art and design, their relationships with each other and principles used to create harmonious color schemes.
Color elicits both cultural and psychological associations that are symbolic of ideas, concepts and feelings. Context plays a part in color symbolism, meaning that one color can have positive or negative connotations depending on the larger framework. For example, although blue is often associated with strength and optimism in Western cultures, in another context it can be associated with despair and frustration.
It can be easy to get carried away with so many great images, graphics and fonts to choose from. A cluttered design is overwhelming. Make sure you have a reason to use every design element, and keep the number of fonts, colors, shapes and frames to a minimum, unless you can manage your elements flawlessly. When your colors do not work, don’t force it…sometimes monochrome or black and white can be considered as well. (Photo credit: www.playbuzz.com, www.youtube.com)