Bachelor Level (D4) in Fashion Merchandising
Bachelor | Bachelor Level (D4) in Fashion Merchandising

Bachelor Level (D4) in Fashion Merchandising

Bachelor Level (D4) in Fashion Merchandising is designed for graduates who are seeking to develop a comprehensive skills and capabilities from the production side of fashion and managing enterprises.

The degree builds upon graduates’ skills developed in the Fashion Business Bachelor level

In this bachelor level program you will focus on the practical skills and theory required to market fashion products throughout each stage of the supply chain. You will study International Marketing, E-commerce, Business Financing, Quality Control, Supply Chain and Management studies, studied in a local and an international context where it also provides you with a compete practical framework in creating successful Business Plan.

This bachelor level program provides a strong hold over the necessary business skills for a bright career as successful entrepreneur in fashion industry.

The Bachelor Level (D4) in Fashion Merchandising can be completed in 3 year full-time study.

  • Research style and materials
  • Discover the history of fashion fascinated in fashion and love to pursue the business
  • Forecast future fashion trends
  • Analyze the fashion markets and product
  • Practice promotional, advertising and public relation activity
  • Creative visual presentation of merchandise
  • Administer a budget and oversee finances
  • Manage, train and motivate personnel
  • Fashion Merchandiser
  • Fashion Marketer (Fashion Promotion Specialist)
  • Fashion Coordinator
  • Fashion Editor
  • Brand Manager
  • Retail Store Manager (Boutique Manager)
  • Boutique Owner
  • Visual Display Artist
  • A workshop for visual presentation
  • A window display preparation area
  • A large drawing & illustration room
  • A garment window display area

Bachelor Level (D4)

Semester 1

  • Job Task Analysis in Fashion Industry
  • Computer Lab
  • Fashion Phenomena
  • Study & Analysis of Fibres and Textiles
  • Introduction to Fashion Marketing

Semester 2

  • Buying of Fashion Product
  • Fashion & Society
  • Textile Evaluation for a Fashion Product
  • Communication Mix Elements
  • Introduction to Accounting Principles
  • Negotiation Techniques

Semester 3

  • Marketing II: Case analysis
  • Visual Presentation Strategy
  • Environment & Consuming
  • Negotiation Techniques
  • Budgetary Planning
  • Bahasa Indonesia

Semester 4

  • Analysis of Factors Influencing the Fashion Industry
  • Store Layout
  • Private Label Development
  • Data Gathering & Analysis
  • Fashion Presentation Planning
  • Agama

Semester 5

  • Approach to Planning
  • Stock Management
  • Private Label Management
  • Advertising and Promotional Activities Planning
  • Financial Management in Fashion Industry
  • Kewarganegaraan (Civics)

 Semester 6

  • Human Resource Management
  • Import – Export
  • Sales Management
  • Fashion Enterprise Project

Semester 7

  • Law, Regulations &Codification
  • Business Portfolio
  • Business Statistics
  • Presentasi Bisnis
  • Integration in the Workplace I
  • Integration in the Workplace II
Semester 8
  • Internet Bisnis
  • Manajemen Non-Ritel
  • Kontrol Kualitas
  • Mekanisasi Garmen
  • Pemasaran Internasional
  • Manajemen Inventori

Semester 9

  • Proyek Manajemen Aplikasi Fashion