Retail Manager Certificate

In fashion industry, retailing has become one of the most important aspects in winning the competitive market. Department store, boutique and shopping malls are competitively promoting better local and international products, by creating visual attractiveness along with excellent customer services besides providing more choices for the consumers.

This one-year program is impeccable for applicant who has vision in building career to be store manager, boutique owner, or retail operations director. This certificate offers students the opportunity to combine fashion business classes by training them into specialized areas of retail merchandising, visual and promotional design techniques, marketing, and merchandising, all as part of the intensive one year program.

For further information on other certificates, you can review our Buyer Certificate program.

Fashion Business - Retail Manager

Course List

  • Job Task Analysis in Fashion Industry
  • Fashion Phenomena
  • Study & Analysis of Fibres and Textiles
  • Introduction to Fashion Marketing
  • Buying of Fashion Product
  • Fashion & Society
  • Textile Evaluation for a Fashion Product
  • Introduction to Accounting Principles
  • Visual Presentation Strategy
  • Environment & Consuming
  • Fashion Presentation Planning
  • Budgetary Planning
  • Analysis of Factors Influencing the Fashion Industry
  • Store Layout
  • Approach to Planning
  • Advertising and Promotional Activities Planning
  • Human Resource Management
  • Law, Regulations &Codification

Career Opportunities

Upon completion of the program, graduates will be able to work in the following positions:

  • Fashion Merchandiser
  • Fashion Marketer (Fashion Promotion Specialist)
  • Fashion Coordinator
  • Fashion Editor
  • Brand Manager
  • Retail Store Manager (Boutique Manager)
  • Boutique Owner
  • Visual Display Artist


  • A workshop for visual presentation
  • A window display preparation area
  • A large drawing & illustration room
  • A garment window display area


  • Study of fashion history and contemporary fashion.
  • Research of styles and materials.
  • Prediction of future trends.
  • Choice of fabrics textures and colour.
  • Fashion market analysis.
  • Fashion product evaluation.
  • Development of marketing and distribution strategies.
  • Promotional advertising and public relations activities.
  • Planning and purchasing of seasonal collections.
  • Visual presentation of merchandise.
  • Budgeting and financial management.
  • Establishment of customer service strategies.
  • Personnel management, training and motivation.

Program Coordinator

Richard Kaunang

A graduate of Royal Melbourne Institute of Technology (RMIT), Australia majoring in Fashion Business, just after she pursued her study at Lasalle International Design School, Singapore. She has joined various retail fashion industry internationally, serving corporate market in Singapore and some high profile clients in Australia

Apart of launching her own label in 2007, she also followed her writing passion as contributor in local fashion magazines, reporting fashion trend across countries through extensive travelling. Her teaching passion was discovered later and since then, she takes pride in sharing her years of knowledge, global professional experience and strong networking in the industry with the upcoming students, whom she believes will be the apparel industry leaders of the future.

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