Fashion Business Diploma

This diploma program is designed to prepare the applicant to gain their career in fashion industry. It also stimulates creativity in business aspects of fashion. It involves imparting knowledge about global industry of fashion along with the fundamentals of creation and design of various fashion product.

This program combines analytical, strategic and creative dimensions as individuals develop on the practical skills and theory required in a local and an international context to market fashion product from clothing to accessories. You will study fashion merchandising, trend forecasting, textile, marketing, and management studies. At the end of the semester, the applicant will gain the opportunity to develop a fashion brand which will be market directly in department store or fashion bazaar.

Fashion Business

The Diploma in Fashion Business can be completed in 2 years of full-time or 3 years of part-time study.

Course List

  • Job Tasks
  • Introduction to Planning
  • Fashion Phenomena
  • Study & Analysis of Fibres and Textiles
  • Marketing I
  • Introduction to Managerial Data
  • Negotiation Techniques
  • Fashion & Society
  • Textile Evaluation for a Fashion Product
  • Marketing II
  • Accounting Principles
  • Planning & Buying of Fashion Products
  • Customer & Supplier Prospecting
  • Analysis of Factors Influencing Fashion Market
  • Communication Mix
  • Fashion Presentation
  • Integration in the Workplace I
  • Clothing and Accessories Assortment Selection
  • Developing an Exclusive Collection
  • Fashion Merchandise Management
  • Data Gathering & Analysis
  • Budget Planning
  • Law, Regulations &Codification
  • Environment & Consumerism
  • Managing an Exclusive Program
  • Visual Presentation
  • Advertising
  • Fashion Enterprise Project
  • Human Resource Management
  • Sales Management
  • Import – Export
  • Laying out & Planning a Space
  • Financial Management
  • Integration in the Workplace II

Career Opportunities


Upon completion of the program, graduates will be able to work in the following positions:

  • Fashion Merchandiser
  • Fashion Marketer (Fashion Promotion Specialist)
  • Fashion Coordinator
  • Fashion Editor
  • Brand Manager
  • Retail Store Manager (Boutique Manager)
  • Boutique Owner
  • Visual Display Artist

Facilities


  • A workshop for visual presentation
  • A window display preparation area
  • A large drawing & illustration room
  • A garment window display area

Highlights


  • Study of fashion history and contemporary fashion.
  • Research of styles and materials.
  • Prediction of future trends.
  • Choice of fabrics textures and colour.
  • Fashion market analysis.
  • Fashion product evaluation.
  • Development of marketing and distribution strategies.
  • Promotional advertising and public relations activities.
  • Planning and purchasing of seasonal collections.
  • Visual presentation of merchandise.
  • Budgeting and financial management.
  • Establishment of customer service strategies.
  • Personnel management, training and motivation.

Program Coordinator


Richard Kaunang

A graduate of Royal Melbourne Institute of Technology (RMIT), Australia majoring in Fashion Business, just after she pursued her study at Lasalle International Design School, Singapore. She has joined various fashion industry internationally, serving corporate market in Singapore and some high profile clients in Australia

Apart of launching her own label in 2007, she also followed her writing passion as contributor in local fashion magazines, reporting fashion trend across countries through extensive travelling. Her teaching passion was discovered later and since then, she takes pride in sharing her years of professional, global experience and strong network of industry practitioners with the upcoming students, whom she believes will be the apparel industry leaders of the future.

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