The Diploma in Fashion Business can be completed in 2 years of full-time or 3 years of part-time study.

Course List

• Job Tasks
• Introduction to Planning
• Fashion Phenomena
• Study & Analysis of Fibres and Textiles
• Marketing I
• Introduction to Managerial Data
• Negotiation Techniques
• Fashion & Society
• Textile Evaluation for a Fashion Product
• Marketing II
• Accounting Principles
• Planning & Buying of Fashion Products
• Customer & Supplier Prospecting
• Analysis of Factors Influencing Fashion Market
• Communication Mix
• Fashion Presentation
• Integration in the Workplace I
• Clothing and Accessories Assortment Selection
• Developing an Exclusive Collection
• Fashion Merchandise Management
• Data Gathering & Analysis
• Budget Planning
• Law, Regulations &Codification
• Environment & Consumerism
• Managing an Exclusive Program
• Visual Presentation
• Advertising
• Fashion Enterprise Project
• Human Resource Management
• Sales Management
• Import – Export
• Laying out & Planning a Space
• Financial Management
• Integration in the Workplace II

Career Opportunities

Upon completion of the program, graduates will be able to work in the following positions:

• Fashion Merchandiser
• Fashion Marketer (Fashion Promotion Specialist)
• Fashion Coordinator
• Fashion Editor
• Brand Manager
• Retail Store Manager (Boutique Manager)
• Boutique Owner
• Visual Display Artist
  

Facilities

• A workshop for visual presentation
• A window display preparation area
• A large drawing & illustration room
• A garment window display area

Highlights

• Study of fashion history and contemporary fashion.
• Research of styles and materials.
• Prediction of future trends.
• Choice of fabrics textures and colour.
• Fashion market analysis.
• Fashion product evaluation.
• Development of marketing and distribution strategies.
• Promotional advertising and public relations activities.
• Planning and purchasing of seasonal collections.
• Visual presentation of merchandise.
• Budgeting and financial management.
• Establishment of customer service strategies.
• Personnel management, training and motivation.

• MICHELLE KOESNADIFASHION MARKETINGLaSalle College International | Jakarta, 2010

 

Program Coordinator

Fany Wyadi

A graduate of Royal Melbourne Institute of Technology (RMIT), Australia majoring in Fashion Business, just after she pursued her study at Lasalle International Design School, Singapore. She has joined various fashion industry internationally, serving corporate market in Singapore and some high profile clients in Australia

Apart of launching her own label in 2007, she also followed her writing passion as contributor in local fashion magazines, reporting fashion trend across countries through extensive travelling. Her teaching passion was discovered later and since then, she takes pride in sharing her years of professional, global experience and strong network of industry practitioners with the upcoming students, whom she believes will be the apparel industry leaders of the future.