Fashion Business Department of LaSalle College Jakarta participated on the Daily Me with Cotton USA competition on Thursday, July 27, 2017, at Fable SCBD Kuningan Jakarta, with a rehearsal two days prior to the event. Before the event, students went to Argo Pantes for sourcing and choosing fabrics that would be used for their collection. On the event day, the fashion business students competed with several other fashion schools.
They presented their concepts and products in front of the jury panel. After the press conference, students presented their works in a fashion presentation format in front of the jury, guests, and supporters. The event was held to scout young designers in the fashion industry and also to present creative and innovative designs for daily wear garments with high-quality cotton produced in the USA but processed locally.