“Fashion is fearlessly expressing yourself!”
Yes, copying a quote I once read in a magazine, I totally agree that fashion should have no borderline and boundaries. People are free to speak their mind and explore their creativity. For that reason and also with the purpose to find a new talent in the fashion industry, Plaza Senayan, one of the prestigious shopping mall in town, held “Plaza Senayan Palm Awards 2011”.
This annual design competition event is clearly aimed for those youngsters who have a true passion in the fashion industry and eager to embrace as well as explore their potentials in fashion design. LaSalle College International Jakarta, as one of the top-leading international design school and as its Corporate Social Responsibility program, took part in this event as the main sponsor, who will be giving scholarship to study Fashion Design for the selected-winners.
This year, having “Street-wear” as the ground theme of the design, the top 15-finalists made the final show of their masterpiece on Sunday, November 27, 2011 at Plaza Senayan Main Atrium. These selected-finalists had surely put their best effort to impress the judges, with Ms. Audrey Sillem, LaSalle College International Jakarta Fashion Design Coordinator as one of them. But what made the event so special was the opening fashion show, presenting a fabulous-collection from Aleksander Hamid and Eunike Joso, LaSalle College International Jakarta’s Fashion Design students. With their “Alekeunike’ brand, these 2 talented- designers have successfully featured a compilation of both male and female garments, throughout ‘Moving still’ as the basic theme of the collection. The collection itself was reflecting a dynamic and energy into one frame, making them looked sleek and classic for any formal occasion. The audiences were totally flabbergasted by these epic collections from “Alekeunike, which also had successfully made their debut on the recent Jakarta Fashion Week 2012.
After a tough judging session, 3 finalists were chosen and entitled to receive a scholarship to study fashion design in LaSalle College International Jakarta. These inspiring and talented designers are; Celine Juanda from Surabaya as the 1st winner, Rohanita Retno Nugraheni from Solo as the 2nd winner and last but not least, Ika Puspitasari from Bekasi as Favorite winner. Congratulations, winners .. we do hope you enjoy your study time in LaSalle College International Jakarta!